Hospitals are awarded the Baby Friendly designation only after a rigorous, independent evaluation-one more reason you can be assured that you are choosing a hospital that's dedicated to the best care for you and your baby.

The Baby Friendly Hospital Initiative (BFHI), also known as Baby Friendly Initiative (BFI), is a worldwide program of the World Health Organization and UNICEF. The initiative is a global effort for improving the role of maternity services to enable mothers to breastfeed babies for the best start in life. It aims at improving the care of pregnant women, mothers and newborns at health facilities that provide maternity services for protecting, promoting and supporting breastfeeding

A maternity facility can be designated "baby friendly" when it does not accept free or low-cost breast milk substitutes, feeding bottles or pacifiers, and has implemented 10 specific steps to support successful breastfeeding:

  • Have a written breastfeeding policy that is routinely communicated to all healthcare staff.
  • Train all healthcare staff in skills necessary to implement this policy.
  • Inform all pregnant women about the benefits and management of breastfeeding.
  • Help mothers initiate breastfeeding within one half-hour of birth.
  • Show mothers how to breastfeed and maintain lactation, even if they are separated from their infants.
  • Give newborn infants no food or drink other than breast milk, unless medically indicated.
  • Practice rooming in - that is, allow mothers and infants to remain together 24 hours a day.
  • Encourage breastfeeding on demand.
  • Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
  • Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

For more information about classes or the Maternity Unit, call 574-946-2113.

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